Client

University Arms

Deliverables

CRO, Digital Marketing, Landing Pages, SEO

Project

University Arms

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Wake up in a room with a view

A Luxury hotel in the heart of Cambridge, The University Arms experienced a revamp in 2018 by architect John Simpson and interior designer Martin Brudnizki, creating an undeniably British experience with historic influences and luxurious comfort in every room. However their online presence no longer reflected the outstanding reality of the Hotel.

The University Arms needed the ability to create many high converting campaigns promoting occasions throughout the year such as Valentines Day, Easter, Christmas, New Year and more, as well as promoting offers like Midweek stays and Staycations during a year when overseas travel has not been an option.

Key statistics

  • 1060%

    PPC campaign ROI

  • 25+

    increase in SERP position

  • 19.09%

    PPC conversion rate achieved

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Our integrated digital marketing approach means that for each campaign we created a targeted landing page optimised for conversions of booking or making an enquiry, ensuring that each page was highly relevant to it’s accompanying Google Ads, with both technical and on page SEO ‘built-in’.

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