Client

Parker's Tavern

Deliverables

CRO, Digital Marketing, Landing Pages, SEO

Project

Parker’s Tavern

Celebrating feasting at its finest

A leading brasserie restaurant in Cambridge, set at the edge of the picturesque Parker’s Piece, Parker’s Tavern has been serving since about 1834. Chef Tristan Welch combines his love of Cambridgeshire with his experience in the world’s best kitchens to use incredible local produce to create his menus.

This delightful restaurant deserved an online performance to match it’s experience, so that’s what we gave them. By focusing on conversion optimisation for their existing website pages and introducing keywords and structure vital for SEO, we moved them up the search results. But that wasn’t enough.

Key statistics

  • 35%

    PPC conversion rate achieved

  • 94%

    decrease in bounce rate

  • 14%

    Organic conversion rate achieved

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Alongside optimising their current pages and site structure, we introduced targeted PPC campaigns with campaign specific landing pages optimised for conversions, including campaigns for their online takeaway and drive-through restaurant service during the pandemic.

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