FLOCC Ltd. Registered in England and Wales
Company No. 11932247 VAT No. 324 3926 08
Registered: 50 – 60 Station Road, Cambridge, CB1 2JH
Meeting: 120 Moorgate, City of London, EC2M 6UR
CRO, Digital Marketing, Landing Pages, SEO
A leading brasserie restaurant in Cambridge, set at the edge of the picturesque Parker’s Piece, Parker’s Tavern has been serving since about 1834. Chef Tristan Welch combines his love of Cambridgeshire with his experience in the world’s best kitchens to use incredible local produce to create his menus.
This delightful restaurant deserved an online performance to match it’s experience, so that’s what we gave them. By focusing on conversion optimisation for their existing website pages and introducing keywords and structure vital for SEO, we moved them up the search results. But that wasn’t enough.
PPC conversion rate achieved
decrease in bounce rate
Organic conversion rate achieved
Alongside optimising their current pages and site structure, we introduced targeted PPC campaigns with campaign specific landing pages optimised for conversions, including campaigns for their online takeaway and drive-through restaurant service during the pandemic.