CRO, Digital Marketing, Landing Pages, SEO


Onoto Pen Company


Hand crafted, luxury British fountain pens

With a reinvigorated brand reflecting the luxury and rich heritage of Onoto pens whilst remaining relevant and compelling in today’s market, Onoto were ready for the next step. An update to their e-commerce website was needed to cement their new brand in the minds of customers and streamline their online user experience.

The new website showcases Onoto’s impressive history whilst ensuring that customers are never more than one click away from browsing their beautiful product range. Mobile-first development and a focus on long-term SEO strategies has positioned Onoto firmly as a market leader, with a luxury website to match their luxury products.

Key Statistics

  • 8%

    Average Conversion

  • 150%

    Increase in organic sales

  • Top

    SERP position for key terms


We added an important marketing aspect to part of the user journey for ‘The World of Onoto’. This takes visitors through the brand’s history and highlights the individuality of each pen through the exquisite craftsmanship behind every one.

Back Gather brand and website Advance London