NOVI Bar + Kitchen website design


Branding, CRO, Digital Marketing, Landing Pages, SEO


NOVI Bar + Kitchen Website

Thoughtful food and drink

As a cocktail bar and kitchen in Cambridge city centre, Novi needed to stand out from the crowd, both physically and digitally. The exciting botanical cocktails created by the mixologists and the delicious range of smoked BBQ food that visitors experience was conflicting with a self-built website, without clear conversion intent or messaging pillars.

We designed a new site for Novi based on our landing pages concept with clear, distinct messaging, a structure created with UX in mind and on page SEO ‘built-in’ to the site to ensure a greater organic reach.

Key Statistics

  • 465%

    increase in search impressions

  • 257%

    increase in organic clicks

  • 14+

    increase in SERP position

Novi Screenshots-01

The new website was built mobile first, reflecting the users for the majority of traffic. The simplified, segmented, but linked content is presented with clear calls to action for the main conversion of encouraging bookings and visits.

Novi Screenshots-02
Novi Screenshots-03
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