FLOCC Ltd. Registered in England and Wales
Company No. 11932247 VAT No. 324 3926 08
Registered: 50 – 60 Station Road, Cambridge, CB1 2JH
Meeting: 120 Moorgate, City of London, EC2M 6UR
NOVI Bar + Kitchen website design
Branding, CRO, Digital Marketing, Landing Pages, SEO
As a cocktail bar and kitchen in Cambridge city centre, Novi needed to stand out from the crowd, both physically and digitally. The exciting botanical cocktails created by the mixologists and the delicious range of smoked BBQ food that visitors experience was conflicting with a self-built website, without clear conversion intent or messaging pillars.
We designed a new site for Novi based on our landing pages concept with clear, distinct messaging, a structure created with UX in mind and on page SEO ‘built-in’ to the site to ensure a greater organic reach.
increase in search impressions
increase in organic clicks
increase in SERP position
The new website was built mobile first, reflecting the users for the majority of traffic. The simplified, segmented, but linked content is presented with clear calls to action for the main conversion of encouraging bookings and visits.