Client

Darwin Green

Deliverables

Identity, Illustration, Website

Project

Darwin Green marketing

Smarter Travel | flocc Design, Creative, Digital Marketing Agency

Travel Planning

The team at Smarter Travel were commissioned to create a Travel Plan for Darwin Green, an exclusive new Barratt Homes development in Cambridgeshire, to promote the most sustainable travel choices for the area and its people.

This project is part of a larger plan to reduce carbon emissions, lower the costs associated with unsustainable travel and increase public wellbeing across the county. 

To get the message across to a variety of audiences both online and offline, we created a simple but stylish printed travel pack and corresponding website to complement the established brand.  At the heart of the identity was a series of bespoke illustrations to easily distinguish different aspects of the plan.

Smarter Travel | flocc Design, Creative, Digital Marketing Agency
Smarter Travel | flocc Design, Creative, Digital Marketing Agency
Smarter Travel | flocc Design, Creative, Digital Marketing Agency
Smarter Travel | flocc Design, Creative, Digital Marketing Agency

The clever use of beautifully designed illustrations brings to life a piece of land which is currently still under construction and really engages the audience.

Smarter Travel | flocc Design, Creative, Digital Marketing Agency
Smarter Travel | flocc Design, Creative, Digital Marketing Agency
Smarter Travel | flocc Design, Creative, Digital Marketing Agency

1,500+

Homes

all requiring access to a plan for sustainable travel. The marketing materials and website have been a major asset in increasing awareness of alternative travel options in the area, for all residents.

Smarter Travel | flocc Design, Creative, Digital Marketing Agency
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