Identity, Illustration, Website
The team at Smarter Travel were commissioned to create a Travel Plan for Darwin Green, an exclusive new Barratt Homes development in Cambridgeshire, to promote the most sustainable travel choices for the area and its people.
This project is part of a larger plan to reduce carbon emissions, lower the costs associated with unsustainable travel and increase public wellbeing across the county.
To get the message across to a variety of audiences both online and offline, we created a simple but stylish printed travel pack and corresponding website to complement the established brand. At the heart of the identity was a series of bespoke illustrations to easily distinguish different aspects of the plan.
The clever use of beautifully designed illustrations brings to life a piece of land which is currently still under construction and really engages the audience.
all requiring access to a plan for sustainable travel. The marketing materials and website have been a major asset in increasing awareness of alternative travel options in the area, for all residents.