Client

West Suffolk NHS Foundation Trust

Deliverables

Branding, Digital Marketing, Identity, Illustration

Project

Outstanding Recruitment

Standing out from the crowd

The West Suffolk NHS Foundation Trust approached us to help with a marketing campaign to recruit new staff to their hospital and community settings. Faced with the challenges of recruitment to a rural environment they needed to find a unique selling point to bring people to the area.

We started by working out a strategy for the campaign and a sub-brand within the NHS Guidelines. Our design and development teams then created the assets for the campaign including the offline marketing materials and a bespoke micro-site. The campaign launched with great success and was shared widely under our guidance on social media.

NHS Branding | flocc Creative, Digital Marketing and Design
NHS Design | flocc Creative, Digital Marketing and Design
NHS Design | flocc Creative, Digital Marketing and Design
NHS Branding | flocc Creative, Digital Marketing and Design

The Trust has an Outstanding CQC rating which noted a particular strength of having a friendly and welcoming community. We developed that idea further into the #BeKnown Campaign focusing on positive stories from current members of their team.

NHS Brand | flocc Design, Creative, Digital Marketing Agency

40,000

vacancies

for nursing posts alone in England according to a March 2019 report for NHS Improvement. West Suffolk NHS Foundation Trust gained the highest performance engagement score for the whole of England in 2016, but faces a high degree of challenge due to its geographical location.

NHS Brand | flocc Design, Creative, Digital Marketing Agency
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