10/01/22

SEO, Link Building, Strategy

The internet is a big place, and there are billions of websites out there. So it's only natural for your website to compete against other sites in order to get the attention of Google and rank your hotel higher than others. One strategy you can use to compete against these other websites is link building. Link building works by creating links from one site (yours) onto another (theirs). The more links you have, the better chance you'll be able to rank higher on Google! In this article we will discuss what link building is, how it can affect your domain trust, and why this matters for SEO performance.

What is link building and how does it work?

In its most basic form, link building is the process of acquiring links from other websites to your own. This is done in an effort to improve your website's visibility in search engines and rank higher than your competitors. There are a number of different ways you can go about acquiring these links, including guest blogging, social media marketing, and directory submissions. One easy place to start for your hotel is anyone who a partners with you, such as hotel operators, local restaurants or universities.

However, not all links are created equal. In order to get the most out of your link building efforts, you need to focus on acquiring high-quality links from credible websites. You also need to make sure that the links you're getting are relevant to your hotel. If you're not careful, you could end up acquiring a lot of low-quality links that will end up hurting your website's performance instead of improving it!

How can link building improve my website's ranking on Google and other search engines?

There are a number of different ways that link building can help improve your website's ranking on search engines. First and foremost, links are one of the most important factors that Google takes into account when ranking websites. The more high-quality links you have, the higher your website will rank. In addition, links also help to improve your website's domain authority. This is a metric used by Google to determine how credible your website is. The higher your domain authority, the better chance you have of ranking high in search engine results pages (SERPs).

Finally, links also help to improve your hotel website's SEO performance by increasing its visibility and driving traffic to your website. If you have high-quality links pointing to your site, then it is more likely that other people will discover these links and link to them. This means that your website becomes even more visible on search engines as time goes on!

Why is domain trust important for SEO performance, and how can I improve it through link building practices?

Domain trust (or domain authority) is an important factor that Google takes into account when ranking websites. The higher your website's domain trust, the better chance you have of ranking high in search engine results pages (SERPs).

One of the most effective ways to improve your domain trust through link building is acquiring links from high-authority sources. Google tends to rank websites higher that have links coming from other credible and authoritative sites. If you can use link building efforts to get links from notable and respected websites, this will help your site become more trusted as an authority. Government agencies, universities, schools and the NHS tend to have the highest domain trust, but there are also some great opportunities with online publications and media outlets who have worked hard to build their position.

Types of link building

There are a number of different types of link building that you can do to improve your website's ranking on search engines. Some of the most popular methods include guest blogging, social media marketing, and directory submissions.

Guest Blogging

Guest blogging is one of the most effective ways to build high-quality links to your hotel website. In order to be successful, you need to find high-quality websites that are relevant to your niche and offer to write a guest post for them. Some hotels use PR very effectively here, writing posts about staying in your town or city and submitting them to relevant publications. When you write the guest post, make sure to include backlinks to your website. This will help improve your website's visibility and domain authority. You can have more than one and you don't always have to point them to the home page - spread them around!

Social Media Marketing

Social media marketing is another great way to build links to your website. By sharing your hotel's content on social networking sites like Facebook, LinkedIn, Twitter, Instagram, and Pinterest you can acquire a lot of high-quality links. It also helps to increase the reach of your content. If people enjoy what you're sharing they are more likely to share it with their friends which will drive traffic back to your site!

Directory Submissions

Directory submissions are one of the easier ways to build links for your hotel. By reaching out and submitting your business details to directory sites you can achieve many links back to your site, often from good quality and high domain trust websites. It’s important to consider not only the well known and highly trusted directories, but also those that fit nicely within your niche. If you’re a hotel for example, a directory specifically for travel and hospitality is a good place to submit a listing to.

PR Activity

PR activity may not always be the first thing that comes to mind when you think of link building, however having your brand mentioned in highly trusted press publications can be a great way to improve your domain reputation. This activity can be especially beneficial for hotels. Reaching out to travel and tourism specific publications can help get your hotel listed in articles like “best hotels in…” and “the best holiday in…” which are not only relevant links, but are also highly regarded by potential guests who can then find your hotel through these articles.

The do's and don'ts of effective link building

Do's:

1. Find high-quality websites that are relevant to your niche and offer to write a guest post for them.

2. Share your website's content on social networking sites like Facebook, LinkedIn, Twitter, Instagram, and Pinterest.

3. Get links from notable and respected websites.

4. Make sure that the links you're getting are relevant to your website's niche.

5. Use link building efforts to get links from credible and authoritative sites.

6. Make sure that your website's domain trust is high.

7. Monitor the impact of your link building efforts on your website's SEO performance.

Don'ts:

1. Do not get links from low-quality websites.

2. Don't use link building to manipulate search engines rankings.

3. Do not get links from irrelevant websites.

4. Don't buy links from link brokers or third party websites that sell backlinks.

5. Don't spam your website with too many backlinks or you'll get penalised by search engines.

6. Do not write poor quality content that is only aimed at getting links to your website.

Link building is one of the most important aspects of SEO for your hotel. By building links to your website, you can improve your site's ranking and visibility on search engines. In order to build quality links, you need to create valuable content that will entice other websites to link to it. You also need to develop relationships with other bloggers and webmasters in order to get them to link to your site. Domain trust is an important factor that Google takes into account when ranking websites. The higher your website's domain trust, the better chance you have of ranking high in search engine results pages (SERPs). One of the most effective ways to improve your website's domain trust through link building is acquiring links from high-authority sources. Google is constantly changing the way it evaluates websites and you need to stay on top of these changes. You should monitor how your link building efforts impact your website's SEO performance in order to make sure that you're always taking advantage of the latest link-building techniques. Get in touch to learn more about link building and how it could help move your hotel up the rankings.